Hair Color
All Levels
Mastering Gray Coverage with Koleston Xpress and Wella Educator Dean Roybal
Discover how you can cover up to 100% gray in just 10 minutes with Wella Professionals newest innovation, Koleston Xpress. Learn all about Control-X Technology & Metal Purifier and how these key elements create non-progressive color you can trust. And introducing 3 new express services to delight your customers and have them in and out in a flash.
With an education in Advertising Art combined with Hairdressing, Dean Roybal can approach hair with an artist's eye. Cultivating over 20 years of experience in the beauty and entertainment industry; Dean has collaborated with fashion designers, film and television directors, actors, and other industry leaders. Creating looks ranging from vintage to contemporary to the avant-garde. As a Wella Top Artist and a salon owner in Beverly Hills, CA; Dean has traveled extensively, sharing his unique Pro tips, techniques, and business savvy. In his experience, he has developed the skills to motivate and direct large numbers of employees and/or participants during hands-on hairdressing workshops
In this session, Wella Educator Dean Roybal introduces the innovative Koleston Xpress permanent color line, specifically engineered to provide non-progressive gray coverage in a fraction of the time. The demonstration focuses on the "Control-X Technology" within the formula, which allows for reliable 100% gray coverage in just 10 minutes, making it an essential tool for high-traffic stylists looking to maximize their productivity. Key learning takeaways include the science of why this formula stops processing once the desired level is reached, ensuring consistent results even if the color is left on slightly longer. Dean highlights the brand relevance by showcasing the diverse shade range that mirrors the beloved Koleston Perfect tones, allowing for a seamless transition for current Wella users. For the professional stylist, the session provides practical application strategies, such as precise sectioning and saturated application, to ensure even results during rapid-process services. This training serves as a comprehensive guide for stylists aiming to integrate express color services into their menu without compromising the quality or longevity of their gray coverage results.