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Men's Grooming
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Business
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All Levels
Maximizing Men's Grooming Profits with Reuzel Educator Stephanie Buckley
Men’s grooming is exploding — with clients in your chair every 3–4 weeks and looking for style they can take home. This class shows you how to turn every cut into cash with quick styling tips, easy product pairings, and retail moves that build loyalty and boost your bottom line.
In this session, Reuzel Educator Stephanie Buckley explores the lucrative business of men’s grooming, providing stylists with actionable strategies to maximize profits through consistent service and retail growth. The session highlights key market trends, noting that men are high-frequency, loyal clients who often visit a shop up to eleven times a year—significantly more often than the average woman. Stephanie emphasizes the importance of transitioning from a "selling" mindset to one of enthusiastic education, demonstrating how to incorporate product knowledge naturally into every step of the service. Key techniques include the "Reuzel Routine," which guides stylists through a four-step process of cleansing the canvas, prepping for the blowout, applying styling products, and finishing strong with astringents or aftershaves. Stylists will learn practical applications for a wide range of Reuzel products, including Hair Tonic for breaking down buildup, Surf Tonic and Matte Styling Paste for textured curls, and Clay Spray for building volume in fine hair. The session also addresses professional growth strategies, such as the ideal timing for price increases and leveraging social media geo-tagging to build a local brand presence. By mastering these consultation and grooming techniques, stylists can foster long-term client loyalty and ensure every cut translates into sustained revenue.