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No Bad Stuff, Just Good Results
For over 20 years we have been committed to creating professional products that are proven to perform. We are proudly PETA-certified cruelty-free and made without parabens, sulfates*, phthalates, talc, formaldehyde, harsh chemicals and residues. Our high quality haircare caters to professional stylists with expertly curated systems, station kits, backbar, and retail ready products to help clients to achieve salon quality results at home. Plus, our UNITEtv offers best-in-class virtual hair education, where pros can earn cutting-edge styling techniques and exclusive pro tips anywhere, any time.
*BLONDA Toning Shampoo contains mild sulfates
A Clean Dog For A Good Cause
We are dedicated to giving back. 100% of our DOGGY’POO collection net proceeds are donated to two charities, Shelter to Soldier and San Diego Humane Society. These organizations are dedicated to helping homeless pups and other pets find their furever homes. We are beyond proud to share that our pet care pet care products have collectively raised over $350,000.00.
Top 5 Bestsellers
They’re bestsellers for a reason. From repeat purchases to rave reviews, our top-selling products are certified mane-changers.
7SECONDS Detangler + U Oil
A dream duo for prepping damp hair. Our iconic 7SECONDS Detangler (over 7.6 million sold and counting) instantly detangles, hydrates, and protects from UV and thermal damage. Followed by our multitasking argan oil, U Oil, that reduces blow dry time, plus hydrates, adds a soft high shine, and protects from UV and thermal damage. Apply this hybrid product to dry hair to eliminate frizz and seal dried ends.
TEXTURIZA Spray
A stylist favorite for tousled texture. This dry, translucent finishing spray adds instant volume, fullness, and definition to any style with a medium hold and matte finish. Spray on dry hair until desired texture and volume is achieved.
7SECONDS Masque
A deeply hydrating mask that nourishes from roots to ends for softer, shinier, and stronger hair in 10 minutes. Apply a generous amount to restore elasticity and deliver long-lasting shine.
We believe beautiful hair starts with great products. From our expertly curated systems to our innovative and versatile styling products, we are committed to making every day a great hair day. Explore our bestsellers, backbar, and station essentials for haircare that’s trusted by stylists and loved by all.