Hair Color
All Levels
Radiant Color Techniques with Kelly McGowan
Discover the perfect blend of radiant hues and seamless transitions, creating a symphony of luminosity for your hair. Embrace the art of color with techniques that harmonize shades for a vibrant and effortless beautiful look using Joico LumiShine.
Nobody can argue that Joico Artistic Educator, Kelly McGowan, has one fierce resume. From working behind the scenes at New York Fashion Week to being in the spotlight as an international platform artist, this celebrated Houston, TX-based hairstylist thrives on her unwavering drive for creating luxury hair color and beautiful texture. Riding the wave of achievement as a certified curl specialist, Kelly proudly credits Joico with her not-so-secret success - she relies on our products to create some of the healthiest hair transformations around.
In this session, educator Kelly McGowen showcases Joico's approach to luminous, harmonized color that blends creativity with wearability. The focus is on achieving radiant, multidimensional results by pairing thoughtful placement with Joico's advanced color formulations. Kelly demonstrates how layering tones creates seamless transitions, enhancing shine and movement while ensuring the look remains low-maintenance for clients. She emphasizes the importance of tailoring shades to complement skin tone and natural undertones, while also considering lifestyle and upkeep preferences during consultation. Joico's technology is highlighted for delivering long-lasting vibrancy and strength, protecting the hair as it's colored. Kelly also explores finishing techniques that amplify reflection and polish, giving the hair a healthy, glowing appearance. By combining precision with artistry, and leveraging Joico's high-performance products, stylists can craft color that feels both modern and timeless, leaving clients with luminous results that radiate harmony and confidence.