Hair Color
All Levels
Polished and Perfected Toning with Joico Educator Katie Alm
Understand the rules and theory to give you consistent results. From bright reds & clear blondes to rich brunettes and grey coverage, this class will give you what you need to eliminate fear no matter what the service is.
Top 3 Class Takeaways
- Hair color chemistry
- Learn consultation techniques to ensure your clients see your vision
- Understand how to use Matrix hair color to build business behind the chair
In this session, Joico Artistic Educator Katie Alm explores the essential art of polished and perfected toning, focusing on how to elevate blonde services through strategic formulation and application. The session begins with a comprehensive look at the Joico color portfolio, specifically comparing the Lumishine Demi-Permanent Liquid Color and the Blonde Life Demi Gloss lines. Katie emphasizes the critical importance of identifying the hair's remaining contributing pigment and using the color wheel to decide whether to neutralize or enhance a client's tone. Stylists will learn how to navigate various color formulas, including the high-impact Level 12 shades designed for delicate, ultra-bright blondes without over-depositing. The tutorial includes a diverse range of swatches demonstrating practical solutions for common salon challenges, such as filling hair for transitions to darker red or copper shades and neutralizing unwanted green tints from chlorine. Katie concludes the session with a live demonstration of a "teardrop" color melt technique, showing how to achieve a seamless, dimensional transition from a Level 8 root to Level 12 ends using a blur brush. This technical deep dive provides stylists with the confidence to move beyond "safe" formulas and deliver customized, high-shine results that keep clients engaged and excited about their hair color.