Hair Styling
All Levels
Alterna Event Season Trends: 3 Must-Try Event Styles for Beauty Professionals
Join ALTERNA Design Team Member Alwyn DiGregorio (@alwyndigshair) as she demonstrates 3 on trend event looks that will last all night and allow you to be ready for Formal Season.
- High Up-do
- Smooth & Low
- Voluminous Ponytail
In this session, educator Alwyn DiGregorio explores seasonal trends for event styling with Alterna, focusing on how to create elevated looks that balance fashion-forward detail with salon-friendly techniques. She demonstrates how to prepare the hair with Alterna’s care-driven formulas to ensure a healthy, polished foundation before styling. Alwyn highlights techniques for building volume, texture, and control, showing how to adapt braids, waves, and sleek finishes into versatile options for weddings, formals, and special occasions. Key Alterna products are featured for their ability to provide workable hold, frizz control, and shine while maintaining touchable softness. She also emphasizes how stylists can tailor these looks to complement individual features, outfits, and the overall mood of the event. By blending modern trends with timeless elegance, Alwyn shows how Alterna empowers stylists to deliver event-ready styles that feel customized, sophisticated, and long-lasting.