Koleston Perfect ME+ Permanent Color Collection-Wella


Koleston Perfect ME+ Permanent Color Collection
Koleston Perfect ME+ Permanent Color Collection
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  • Product Details
  • Koleston Perfect - Our purest Color Ever with ME+ Technology
    Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down…
    The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color**.
    Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.
    The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.
    NEW KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.
  • How To Use
    Combine with Welloxon Perfect for outstanding, high-density results.
    Koleston Perfect Base & Welloxon Perfect (1:1).
    Special Blonde shades ratio (1:2).
    3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12%
    2 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 9%
    1 level of lift/Coverage of gray/white same depth or darker:
    1 part Koleston Perfect, 1 part Welloxon Perfect 6%
    Special Blonde: 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% or 12%
    Same depth or darkening:
    Full-head colour, first-time application: dampen the hair. Distribute the colour from roots to ends and evenly comb through.
    Development time: HEAT: 30-40 min / + HEAT*: 15-25 min.
    Full-head, first-time application: Mid-lengths and ends: Comb through on mid-lengthsand ends. Development time: HEAT: 20 min / + HEAT*: 20 min. Root area: Apply colour to the roots. Development time: - HEAT: 30-40 min /+ HEAT*: 15-25 min
  • What Does this Do
  • Features & Benefits:
    • Pure, balanced colour results with natural depth and shine
    • ME+, up to 60x less likely to develop a new allergy to hair color*
    • Less hair damage colour after colour**
    • Simple 1:1 mixing ratio
    • Up to 100% grey coverage
    • Up to 5 levels of lift
    Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
    ** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.


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