Banish the brass! Gently cleanses hair and keeps blonde/gray/white hair brighter and more refined. Specially formulated to eliminate brassy, yellow tones from blonde and silver hair. Intensely dark, rich violet color offers powerful toning and is excellent for maintaining cooler blondes. Amount of refinement can be controlled by mixing with other Color Lover Shampoos. Designed to alternate with your regular Color Lover shampoo every third wash.
How To Use
Alternate with your regular daily shampoo every third time. Wet hair, Massage into lather. Rinse completely. For additional color deposit, reapply shampoo, leave on hair for 2-3 minutes.
Features and Benefits
- Tone at the backbar
- Remove yellow from gray hair
- Maintain cool highlights
- Deep, pure violet shampoo
"This shampoo lathers great, and the color is a pretty deep purple, works great as a toner for my light blondes. It even stains my dry skin around my nails purple, but hasn't turned anyone lavender yet!"
- Ang, Mar 9, 2017
A must have
"I love this purple shampoo! Works great on my blondes. 5 stars."
- ColorMeKrazy413, Dec 17, 2017
Best Purple Shampoo Ever!
"I've been using this purple shampoo since it launched two years ago and swear by it! It's so concentrated that any yellow is gone instantly."
- emilyonlyprettier, Mar 5, 2018
Perfect Blonde Shampoo
"Cuts brassiness that builds up over time in highlighted hair. Leaves hair soft and bye bye yellow!"
- Jamie, Mar 5, 2018
"The only thing I don't like is that my hands also end up a little purple! LOL"
- Maria, Mar 5, 2018
Best problem solver for brassy hair
"Good shampoo and conditioner for solving a slightly brassy area post highlights. Keeping this readily available as part of my regular stock"