We love blondes. We?re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we?ve created BLONDE LIFE?: a brightening system just for blondes... and those who want to be lifted to new heights without sacrificing hair?s shine or condition. Our Brightening Shampoo, Conditioner and Masque?created with strand-strengthening*** Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils? banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.