ALTERNA-tive Styling Techniques
Discover ALTERNA-tive techniques for styling Type 4C textured hair. Join ALTERNA Creative Team Lead Alyssia Dotson as she shares her passion for, and demonstrates best practices to help your guests fall in love with their curls & coils. Alyssia will address common guest concerns and solutions, such as managing frizz, defining curl, creating volume, and more.
American Crew Men's ARC Collection
ARC celebrates the legacy of naturally highly textured hair. Showcasing expanded silhouettes and a diverse range of hair color.
HEY, CURL, HEY
Come and experience..Hey, Curl, Hey! Redfine the way you style natural texture. Discover Aquage products to enhance and shape any curl pattern.
Cutting Curly Textured Hair
Taper cuts aren't just for guys...learn how to create Taper Cuts with a feminine touch. Tailoring the cut to the texture and type, while achieving softness and ultimate style. Textured Hair with Flair...
Texture Talk with CHI
Straight, Wavy, and Curly, all texture is beautiful when you use the best of the best! Learn how to create beautiful, healthy texture using CHI Transformation, CHI Enviro, CHI Deep Brilliance, and CHI Ionic Permanent Shine Waves.
The Art of Texture: Unleash the Coils
Come learn & understand quick, easy , and useful ways to cut and style coily hair. Engage with our experiences to learn how to control and customize hair designing techniques of multiple textures for the curliest hair.
Lightener vs. Curls
Join us Live to give your clients healthy, hi-shine curls with Leticia McKay Everett's method of blonding without damage. Discover how to keep curls intact with her approach to formulation, application, and sectioning patterns that mantain the natural curl pattern. Uncover her efficient, foolproof method to keep your clients' curls beautfully defined and as light as they desire.
This blonding class will demonstrate the perfect curl painting technique to create a natural, golden blonde balayage on textured hair. We will discuss the benefits of using natural ingredients in balyalage bleach, the chemistry of lightening curls, and what the best pratices are for toning.
Curls, Coils & Color
Ready to push your Texture limits? Join Matrix and Michelle O'Connor for a deep dive into the methodology of coloring curly & coily hair. This class will make you rethink your approach to working with texture. Learn to create in-demand color techniques and on-trend tones for all textures & patterns.
#TextureLove with Mizani
3 key services to care for and maintain your textured guests. Texture In, Texture Out, or Texture Manipulation...the choice is yours!
Color, Cut, and Style Textured Hair with OLAPLEX
Join us on the main stage, as OLAPLEX Ambassador, Christin Brown (@curlfactor), shares her favorite tips and techniques that will help you color, cut, and style textured hair with confidence. Christin, a textured hair expert, will leave you inspired to use the skills she teaches in the salon tomorrow.
Creating Shape & Enhancing Texture
Everyone loves a nice, clean fade - but we all know achieving that signature style can be more complicated than it looks. Join John Mosley (@popular_nobody) for a technique breakdown of how perfect shapes and textures align to create the perfect style. (also featuring Larry Bulluck)
Embracing texture can run the spectrum from wash and wear to chemical services. What if embracing texture is about giving a guest choice about what works for them and their hair? Join Artistic Director Paula Peralta as she deep dives into tools and techniques to celebrate coily textures. This class will explore wash day techniques, wet set fundamentals, and a taste of transforming texture with chemical services. You'll walk away with the confidence to explore all the service possibilities for you and your coily guests!
Master the Curl
A client with curly or coily hair sits in your chair and you're terrified. That fear ends today. With Khalilah Barron, you'll explore how naturally textured hair is structured differently and must be cut equally differently. You'll leave this class having mastered new hairstyles your client will love that will make you feel more confident with curly and coily hair. The result? A whole new clientele to tap into!
Color Pop N' Curl
Make your curls pop with Rusk haircolor. Customize your formulation and identify the perfect placement to enhance any curl pattern.
Flex Your Curl
Come and experience a master stylist share his tips and tricks behind the chair to tackle curly hair.
Color & Curls with Schwarskopf Professional
Learn tips & tricks for creating beautiful healthy blondes on Type 4C hair. Join Schwarzkopf Professional Artist, 2021 hair color nominee, and red carpet stylist Genia Church as she shares her go-to techniques for creating stunning blonde results utilizing Schwarzkopf Professional's BLONDME line.
Bespoke Barbering Texture
Learn the barbering essentials of working with texture from our specialized TIGI Creative Barbering team member and owner of Cannibale Barbershop, John Radu. This demonstration focuses on foundational work to create shapes for curly hair with clippers, scissors, and razor, as well as personalizing and finishing techniques to enhance movement and texture.
Wella Professionals LOVES Texture!
At Wella, we are dedicated to build a more inclusive, equitable, and diverse community through our products. Just like you, we strive to use our craft to make people with all textures of hair feel great about themselves. If you are looking to Color, Cut, or Style Coily (Type 4) hair, Wella Professionals has you covered!
Texture! with Wella Professionals featuring Nicole Revish
Let's talk about curls! Understand how to facilitate the best curl consultation and gain confidence in handling curls! Color & Styling for curl type 4 is Nicole's speciality!
Texture! with Wella Professionals featuring Brenton Lee
Free Your Curls! 24% of the world's population has curly hair. Experience coloring and cutting for curl type 4. Brenton LOVES curls!
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