Blonde Life


Joico® loves blondes. They go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, they have created Blonde Life™: a lightening and brightening system just for blondes...and those who want to be lifted to new heights without sacrificing hair’s shine or condition. The Brightening Shampoo, Conditioner, Masque and Lightening Powder—created with strand-strengthening*** Arginine and an exotic, nutrient-rich blend of Tamanu and Monoi oils—banish the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis.


• Proven to keep blondes bright and on-tone for up to 8 weeks*
• After one use blondes are:
- Brighter
- Softer & Shinier
- Look healthier & feel nourished
• Powder Lightener has up to 9+ levels of fast-acting lift
• The Masque strengthens hair, reducing breakage by over 54%**

*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes. **Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Not all products available in all areas.