Framesi FRAMCOLOR BOLD

All those who love colors will adore FRAMCOLOR BOLD, the new generation pigment that restructures decolored hair while coloring. Its special formula seals the hair shaft cuticles and, while coloring, makes hair shinier and smoother for the best possible esthetic performance. With its 15 spectacular semi-permanent direct dye intermixable shades, FRAMCOLOR BOLD offers colorists endless possibilities.

Apply it pure (no developer) on pre-lightened hair to create vivid results or dilute it with the clear shade to reach any halfway and pastel tone. Loving color means fun, fashion and unlimited options. FRAMCOLOR BOLD is love for hair, emotion, trendy solutions and endless creativity.

• 100% LONGER-LASTING COLOR*
• REMARKABLE SPREADABILITY...USE 50% LESS*
• TRUE TO SWATCH...STAY TRUE TO TONE

*Based on lab testing results comparing FRAMCOLOR BOLD to an analogous leading professional's color performance & claims regarding efficacy and coverage.


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