Introducing Pravana^®

CHROMASILK CREME HAIR COLOR

• 135+ shades
• Silk and keratin-based
• Superior gray coverage

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VIVIDS

• 30+ award-winning, long-lasting creative color shades from the category creators
• Collection includes two additives: VIVIDS Clear to pastelize VIVIDS shade and VIVIDS Black to deepen and darken
• Provides endless creative color possibilities

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EXPRESS TONES

• 11 intermixable toning options
• Fast-acting, true-to-tone and ammonia-free
• Leaves hair looking healthier and shinier in 5 minutes or less

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COLORLUSH

• 11 on-trend shades
• Demi-gloss that provides greater vibrancy and durability than any other demi permanents on the market
• Ammonia and MEA (Monoethanolamine) free

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PURE LIGHT

• Includes 3 premium lightener options for all blonding needs
• PURE LIGHT Power Lightener – Blue-violet, dust-free formula for 7+ levels of lift
• PURE LIGHT Balayage Lightener – Clay-based lightener specifically formulated for the art of Balayage
• PURE LIGHT Crème Lightener – Most gentle on and off-scalp lightener for 5+ levels of lift, formulated with coconut oil

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