237 Medium Ash Brown-Wella


237 Medium Ash Brown
237 Medium Ash Brown


SKU: 800002
UPC: USA-M-800002
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Additional Information

  • Product Details
  • Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy. Permanent Liquid Haircolor Time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience. Create long lasting color with Wella Color Charm Permanent Liquid Haircolor.

    New shade names to help better describe haircolor results are listed here.
    Medium Ash Blonde = Medium Blonde Intense Ash
    Light Drab Brown = Light Brown Intense Ash
    Ash Blonde = Dark Blonde Intense Ash
    Royal Blonde = Lightest Beige Blonde
    Imperial Beige = Beige Blonde
    Silver Lady = Pale Ash Blonde
    White Lady = Lightest Ash Blonde
    Light Drabber = Cooling Violet
    Blonde Claire = High Lift Blonde
    Ivory Lady = Pale Blonde
    Gold = Warming Gold
  • How To Use
  • Mix Ratio: 1 part hair color, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed-decoration: Tips for achieving optimum coverage on gray hair:

    1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.
    2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.
    3. Mix with 20 Volume Wella Color Charm Developer
    4. Apply generously starting at the area with highest percentage of gray or most resistant
    5. Process for 30 minute, extend to 45 minutes if needed.
    6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Color Charm Natural
    7. Please follow manufacturer's packaged instructions.
  • Features and Benefits
  • - Vibrant, long lasting, fade resistant results
    - Excellent gray coverage
    - Deep conditioning
    - Gentle floral fragrance
  • Ingredients
  • Liquifuse Technology



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