10.07 Sheer Platinum-Pravana


10.07 Sheer Platinum
10.07 Sheer Platinum
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SKU: 738310
UPC: 7501438381745

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Additional Information

  • Product Details
  • Enriched with Pure Silk and Keratin Amino Acids, ChromaSilk Permanent Creme Color provides brilliant shine, silky texture and long-lasting color. ChromaSilk’s award-winning formula provides complete gray coverage with rich, vibrant results. Its low ammonia content preserves the integrity of the hair and allows colors to perform as both permanent and demi- permanent simply by switching to PRAVANA Developers.
  • How To Use
  • In a non-metallic bowl, mix one part permanent color with 1.5 parts creme developer 10-40V (1:1½ ), and apply color. Process for 30 minutes -- up to 45 minutes for gray coverage.
  • Features and Benefits
  • • Silk Amino Acids act as a color carrier to help drive color deep into hair’s cortex
    • Keratin Amino Acids strengthen hair’s fiber and help color adhere to the hair shaft
    • Low ammonia allows color to function as either no-lift demi-permanent or permanent hair color
    • High-level dye load provides superior coverage of gray and allows for vibrant, rich, long-lasting color
    • Paraben-free
    • Zero phthalates
    • No animal testing
    • Free from MEA and DEA
    • EPA and CARB compliant
  • Ingredients
  • • Silk Amino Acids
    • Keratin Amino Acids


sale pravana
"easy to do once you get logged"
- tree, Apr 22, 2019
Are you kidding me Clearly I was kidding me.
"Ive tried this product multiple times with different hair typeslevelsshades. Nope. Nope to any of them. It has yet to work out. Ive had to do corrections because of it including on myself.Dont expect this to cover gray at all."
- Shane, Jun 21, 2019
Best gray coverage out there
"I have tried so many different brands for gray coverage and Pravana is hands down the BEST. You definitely have to mix your N series with .22 beige to capture the warmer tones. I also love the ash tones .11 lift and deposit on my balayage bases, especially on my darker hair girls. Perfect cool tones."
- Kat, Jun 25, 2019
Love this color line
"Ive been using this color line for over 15 years. I love it. I think the grey coverage is beautiful and the reds are amazing."
- Lindap, Jun 27, 2019
love pravana
"I have been using this color line for over five years now and I absolutely love it I initially switched over because the roads are so vibrant and long lasting. I stayed with pravana because of the grey coverage, vibrancy, shine and price point. If youre not getting gray coverage with this formula you might not be applying it correctly to the specific type of hair youre working on. I have a couple clients who are solid 100 gray and I do have to go back over the roots twice as I would with a double process to ensure saturated coverage. As long as I do this on my most resistant clients I have absolutely no problem with great coverage. Also, this color is formulated to leave on up to 45 mins minutes if targeting gray hair. In five years I had never had issues with great coverage at the salon. Pravana has an excellent staff reach out to the company if youre not sure how to use the products."
- Ruhu, Jul 2, 2019
Best out there to cover grey
"I dont know what the other reviewer is talking about this is the best to cover grey. Ive tried them all on myself nothing works like this brand and I have stubborn greys."
- Rosey G, Jul 25, 2019
Love this product
"I love the cover and longlasting color. It leaves my clients hair soft and silky. It covers gray and leaves my clients very happy"
- Dana, Sep 18, 2019
Too high in Ammonia
"While the price and grey coverage were absolutely there for me as a suite owner. Unfortunately, my clients were becoming allergic to the color due to the higher ammonia than they are normally used to. I had to switch for that reason alone. Too bad."
- Jessi, Sep 27, 2019
Its ok....
"I really wanted to love it, but I dont. There are many beautiful shades to choose from. I had an ash color turned blue on someones natural 50grey with little coverage. The new everlasting vivids dont last long. Scarlet red was orangey, violet reign and poison berry turned almost black. I had several clients complain of itching and burning during root touch ups with 10 vol. it has no shine. I dont hate it but I wont be using it anymore even for the price and how far it goes. Too many issues."
- Mel, Sep 28, 2019