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It's a 10 Hair Care. Click to learn more!
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Spotlight on Hispanic Brand Founders. Hispanic Owned or Founded. CAROLYN ARONSON, IT'S A 70 FOUNDER 'Our Hispanic culture is a melting pot of everything from black to white, and I made sure to create products for everyone. I created a business that, from day one, 17 years ago, was for every hair type. It was inclusive long before the word 'inclusive' was trendy.'
Carolyn is a successful entrepreneur, philanthropist and founder & CEO of It's a 10, one of the only female-owned professional hair care brands in the world. A self-made Hispanic entrepreneur, Aronson began her career with 20+ years as a hairstylist and salon owner and continues to hold licenses in multiple states. Frustrated with the single-benefit products on the market, she set out to create her own. And so, It's a 10 was born. Now it is a cult-favorite brand among hairstylists & beauty lovers everywhere.

Its A 10

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Conditioning Kit Quick View
Its A 10
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Keratin Kit Quick View
Its A 10
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Miracle Leave-In Plus Keratin Quick View
Its A 10
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Miracle Shampoo Plus Keratin Quick View
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Miracle Deep Conditioner Plus Keratin Quick View
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4.5(35)
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Miracle Leave-In Potion Plus Keratin Quick View
Its A 10
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Miracle Blow Dry Balm Quick View
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Scalp Restore Miracle Charcoal Shampoo Quick View
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Scalp Restore Miracle Tingling Conditioner Quick View
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Scalp Restore Miracle Leave In Quick View
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Scalp Restore Miracle Calming Spray Quick View
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Scalp Restore Miracle Serum Quick View
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Miracle Superhold Finishing Hair Spray plus Keratin Quick View
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Miracle Leave-In Quick View
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Miracle Daily Conditioner Quick View
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Coily Miracle Hydrating Shampoo Quick View
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Coily Miracle Curl Cream Quick View
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Miracle Gelled Oil Quick View
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Miracle Volumizing Shampoo Quick View
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Miracle Volumizing Leave-In Lite Quick View
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Miracle Silk Shampoo Quick View
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Miracle Silk Conditioner - Silk Express Collection Quick View
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Miracle Silk Leave-In Conditioner Quick View
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4.4(40)
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4.4(40)
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Miracle Moisture Sulfate Free Shampoo Quick View
Its A 10
4.2(15)
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4.2(15)
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