Work hard, play harder. Hard Up Hard Holding Gel works on all hair types for a maximum high hold finish and humidity resistance that lasts up to 48 hours. This flake-free formula tames frizz and flyaways while creating the appearance of thicker hair. Sculpt, mold or form hair into your desired style with a long-lasting shine finish.

1. Apply to damp or dry hair and style as desired.
2. Pro Tip: Unlike most other firm hold gels, Hard Up will maintain a strong hold that won’t breakdown throughout the day.

• Strong holding gel.
• Provides an all-day finish.
• Holds style.
• No flaking.
• Shine: 9
• Hold: 10

Bis-Diglyceryl Polyacryladipate-2, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, PVP, Lanolin Wax/Lanolin Cera/Cire de Lanoline, Glycerin, VP/VA Copolymer, Ceteareth-25, Ozokerite, Mineral Oil/Paraffinum.