NEW PURE PERFECTIONCLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGEwith Supercharged Metal Purifier
WHY YOU'LL LOVE IT
With a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:
*Based on an expert panel clinical study versus untreated hair.**Do not use if the client has a known PPD/PTD allergy, as a severe allergic reaction may still occur.
WHY YOU'LL LOVE IT
- Permanent hair color with up to 100% gray coverage.
- Super Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.
- Neutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.
- Clinically proven to leave hair looking +55% shinier, +45% smoother, and +42% more nourished.*
- 0% ammonia, fragrance, mineral oil, silicones, or PPD/PTD.**
With a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:
- Ingredient-conscious clients seeking a more mindful color experience.
- Guests who prefer an ammonia-free service with no strong color odor.
- Clients looking for a comfortable scalp experience.
- Gray coverage clients who want natural-looking, dimensional results without sacrificing performance.
- Stylists seeking pure tonal deposit and reliable, predictable color outcomes.
*Based on an expert panel clinical study versus untreated hair.**Do not use if the client has a known PPD/PTD allergy, as a severe allergic reaction may still occur.
