Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
What's different about #SOCOLORCULT?
1. CUSTOMIZABLE LONGEVITY
2. SUPERIOR CONDITIONING
3. ULTIMATE VIBRANCY
Now you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.
Permanent Natural virgin hair is lifted and color is heavily deposited inside the cortex
How To Use
1:2 Mixing Ratio. Process for 35 minutes. Use with 30V Matrix Cream Developer.
Features and Benefits
Usage - Virgin Hair
Longevity - Lasts as long as you want it
Vibrancy - Bright
Conditioning - Noticeably improved condition
Starting Level - Levels 4-7
Mixing Ratio - 1:2 Cult: 30 Volume Matrix Cream Developer
Timing - Up to 35 minutes
"Not sure about its lasting power yet. Deposited nicely on pre lightened hair. However tried to do a shadow root on the virgin grow out level 7 and it did not lift and or deposit anything. Hope the colors on the prelightened hair will last 6 to 8 weeks at least."