Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
What's different about #SOCOLORCULT?
1. CUSTOMIZABLE LONGEVITY
2. SUPERIOR CONDITIONING
3. ULTIMATE VIBRANCY
Now you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.
Semi Permanent Direct dye color deposits on the outside of the hair cuticle.
How To Use
Apply directly to the hair and process up to 30 minutes.
Features and Benefits
Usage - Virgin and Pre-Lightened Hair
Longevity - Long Lasting
Vibrancy - Brightest
Conditioning - 5x more conditioned vs. pre-lightened hair
Starting Level - Levels 8-10
Mixing Ratio - Direct Dyes
Timing - Up to 30 minutes
"Really easy to use, great options, and nice rich color my client loves it!"
- Ci, Oct 31, 2018
Hits and misses
"The colors that Matrix offer in their cult series are fun for sure, but more often than not Ive noticed they are nothing like their swatches. The mermaid teal on platinum hair turns emerald green, the bubble gum pink is barely passable as a pastel, and the marble Grey turned purple. Not a Grey violet, but a true and medium deep purple.On the flip side, the red, orange and yellow are absolutely amazing. The colors are rich and true to tone, and last very well in properly cared for hair. So a mid row rating for a mid row product"
- SunshineDaydreams, Jun 1, 2019
Great true lasting color
"I have been using the royal purple for a few months now and its awesome, true to tone, lasts very long does not need any retouching til roots need done. Super vibrant as long as your hair is lightened. The flamenco fushia and tropical purple also worked well I had them colormelted in with royal purple. Wash with cold water and sulfate free shampoo its important."
- Jlynn m, Jun 7, 2019
"Ive been using this color since the line came out and have loved it since. Has great coverage, holds up well, rich color, and is so easy to care for. It fades true to color as well."