ColorInsider High Coverage Reflects provides total grey coverage and can transform dull lifeless locks into vibrant colorful tresses that brings out your best you. ColorInsider is a no-ammonia, precision permanent haircolor that maximizes high-definition color results with minimum stress to the hair?s cuticle. The shade palette offers vibrant reds, cool modern neutral tones, and and rich browns. Full-bodied Demi haircolor for coverage on hair that's up to 75% grey. Extra coverage shades for brilliant coverage formulated with ExtraCover Technology for rich, dimensional, full-bodied color and coverage. No ammonia! Replenish hair with long-lasting, velvety rich, natural colors that fade on tone