SoColor SoRed-Matrix


SoColor SoRed
SoColor SoRed


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Additional Information

  • Product Details
  • Confidence comes naturally with SoColor, Americas leading tube crème haircolor. With SoColor, there's no guessing, just exceptional color results and with a multitude of shades, you can create every color imaginable from natural to vibrant...from subtle highlights to special effects. SoColor Permanent Cream Haircolor delivers radiant color and rich shine that's consistently stunning!
  • How To Use
  • - For professional use
    See Color Chart FORMULATING For Basic Rules 1. Determine the natural level you are starting with. 2. Determine the level you wish to achieve. 3. Determine the tonal value desired. 4. Determine the volume of developer needed. WHICH DEVELOPER VOLUME? Developer Volume: 10, 20, 30, 40 Lightening Volume: Up to level 1,2, 3,4 MIXING-Always mix with equal amounts of SoLite Creme Developer. 1-1/2 oz. SoColor + 1-1/2 oz. SoLite Creme Developer (10,20,30 or 40 Volume) Grey Naturals are always mixed with equal amounts of SoLite 20 Volume Creme Developer. Ultra Light Blondes are always mixed with double amounts of SoLite 40 Volume Creme Developer. For Example: 1-1/2 oz. ULA + 3 oz. SoLite 40 Volume.TIMING 30 TO 45 minutes.
  • Features and Benefits
  • - Delivers color clarity and exceptional grey coverage with advanced dyes
    - Simplifies formulating with The Four Basic Rules (see directions)
    - Offers salon economy-one 3 oz. tube contains two average retouch applications
    - Maximizes shine and silkiness with the rich Alpha Honey Complex



Nothing is comparable
"Ive been using the sored red violet for the last 15 years or so. Ive gotten my sister hooked and a few clients as well and I am very disappointed to learn that matrix not only discontinued the sored line but they didnt put anything in its place or give me a comparable option. My natural level is a 3 so the sored line was so convenient simce it was one process and I was back to normal. Since I didnt have to strip my hair I didnt get the fast fade out. Now I am stuck having to use color that IS comparable to so red but is not a professional color. Ive started to use color from sally beauty supply. Im disappointed that I wasnt given any notice except when I tried buying it and then called every store in my state and then was finally told its being discontinued. Im disappointed at matrix for not allowing me to stock up on the color Ive been using for over 15 years There is no way their new line will give me the same results I have had with the so red line, without stripping my hair first. Maybe Ill find another line that will give me the same results but for now I am stuck using a non professional color. Ugh"
- Redviolet, Jan 20, 2020