THE PERFECT BLONDE Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage. Kick brass to the curb with PRAVANA''s The Perfect Blonde Purple Toning Sulfate-Free Shampoo for blonde, silver or highlighted hair.

1. For best results apply a quarter-sized amount to wet hair and lather.
2. Rinse.
3. Repeat if desired.
4. Follow with THE PERFECT BLONDE Conditioner

The Perfect Blonde Purple Toning Sulfate-Free Shampoo banishes brassiness and brightens, taking blondes from dull to bombshell in one shampoo! Thanks to its exclusive dual ultra-violet dye system and built-in optical brighteners, The Perfect Blonde gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter, whiter strands. The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids

WATER (AQUA, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, PROPYLENE GLYCOL, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BENZOPHENONE-4, CALCIUM PHOSPHATE, CALCIUM SILICATE, CITRIC ACID, COCOS NUCIFERA (COCONUT) OIL, DISODIUM EDTA, HYDROLYZED SOY PROTEIN, HYDROXYAPATITE, FRAGRANCE (PARFUM), SODIUM FERROCYANIDE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM SILICOALUMINATE, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, HEXYL CINNAMAL, LIMONENE, LINALOOL, VIOLET 2 (CI 60730).