PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
How To Use
Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.
Features and Benefits
• No ammonia: extremely gentle
• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft
• Zero Phthalates
• No animal testing
• Free from MEA and DEA
• EPA and CARB compliant
"So INLOVE with the yellow shade. It is beautiful and I've had it in for almost 3 weeks now and it's still vibrant and beautiful! Definitely my favorite spring/ summer color so far and when needed I'll be touching it up to have it again!"
- Mel, Mar 12, 2019
Prevana Color and Vivids
"I have been using Prevana colors for years. They are consistent and the results are always beautiful. The Vivid colors are long lasting and brilliant."
- Doveangel, May 30, 2019
best in the biz
"the consistency is the best and the coverage is better then the rest."