Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.
How To Use
- Massage and lather into wet hair.
- Rinse thoroughly.
- Follow with Kenra® Brightening Conditioner.
Features and Benefits
Daily violet toning shampoo
- Eliminates brassy tones to enhance blonde, gray and silver hair
- Features Advanced Brightening Technology to increase brightness by up to 80%
- Prevents oil buildup to reduce frequent washing
- Increases manageability by up to 20% after first use
- Formulated for daily color maintenance
"Im sadly disappointed in this product, which is a first for me with Kenra products . It doesnt have a strong enough pigmented violet to do anything. They need to go back to the drawing board on this one. Big Sexy Violet or Schwarzkopf No more yellow are much better options."
- StyleDiva, Jan 27, 2020
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