Blondes, grays, and brunettes require toning to eliminate brassiness. Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.

1. Massage into wet hair, add water to lather.
2. Rinse.
3. Follow with Kenra® Brightening Conditioner.

• Daily violet toning shampoo
• Eliminates brassy tones to enhance blonde, gray and silver hair
• Features Advanced Brightening Technology to increase brightness by up to 80%
• Prevents oil buildup to reduce frequent washing
• Increases manageability by up to 20% after first use
• Formulated for daily color maintenance

AQUA/WATER/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, GLYCERIN, COCAMIDOPROPYL HYDROXYSULTAINE, GLYCOL DISTEARATE, BENZYL ALCOHOL,FRAGRANCE/PARFUM, SODIUM CHLORIDE, HYDROLYZED KERATIN,DISODIUM EDTA, CITRIC ACID, DEHYDROACETIC ACID, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOPHENONE-4, VIOLET 2 CI 60730, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, CITRAL, CITRONELLOL, COUMARIN, HEXYL CINNAMAL, LIMONENE, LINALOOL