This fast, easy to use formulation lifts and covers gray hair in 10 minutes. Formulated to nourish, protect, and condition hair through the coloring process for a stunning color result. 15 permanent shades designed to process in record time to help cover grays, brighten blondes and enhance brunettes. Build your business and boost revenue with new services to get more clients through the door in less time. It’s time to give yourself a raise!