Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention.

1. Massage and lather into damp hair.
2. Rinse thoroughly.
3. Follow with Kenra Platinum Color Charge Conditioner.

• Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos
• Enriched with Fade-Fighting Technology
• Locks color pigments inside the hair’s cuticle for maximum color retention
• Ideal for all hair types & colors
• Formulated without added sulfates, parabens, & sodium chloride

AQUA/WATER/ EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, DIMETHYL LAURAMIDE/MYRISTAMIDE, GLYCERIN, POLYQUATERNIUM-55, GLYCOL DISTEARATE, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, DEHYDROACETIC ACID, BENZYL ALCOHOL, FRAGRANCE (PARFUM), BENZYL BENZOATE, BENZYL SALICYLATE, CITRONELLOL, COUMARIN, HEXYL CINNAMAL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL