Revive hair color with CHI Color Illuminate Color-Enhancing Shampoos. Reduce yellow tones, tone down brassiness, neutralize red and orange tones in brunettes or refresh red hair colors with three new Color-Enhancing shampoos. Keep your hair color looking fresh with every wash.

For a dose of pigment:

1. Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout.
2. Massage into a lather.
3. Leave in for 1-5 minutes and rinse.
4. Follow with CHI Ionic Color Illuminate Conditioner.

For more intense tones and longer lasting results:

1. Shampoo hair, rinse and towel dry.
2. Apply CHI Ionic Color Illuminate Conditioner to hair and distribute evenly.
3. Leave in for 5 minutes on low heat and cool down for 10 minutes or 20 minutes at room temperature.
4. Rinse and repeat as desired.

*Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.

• Featuring Silk Amino Complex for ultimate color deposit and natural extracts to enhance shine, minimize split ends and nourish the hair.
• Cleanses hair and scalp and deposits vibrant warm red tones.
• Recommended for natural hair color and color-treated hair.
• Use regularly, rotating with your daily shampoo.
• Silk Amino Complex: CHI Ionic Color Illuminate Conditioners contain Silk Amino Complex conditioning agents to replenish moisture in chemically-treated hair. Natural extract blend of Chamomile Flower, Lavender Flower, Peppermint Leaf, Clary Sage and Comfrey Leaf helps minimize split ends, provides nourishment to support shine and luster, and helps to soften and condition hair.

Red Auburn:

• Recommended for levels 5 (medium brown) - 7 (dark blonde).
• For vibrant warm tones.
• Replenish vibrancy and intensity to light red shades.

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Hydrolyzed Silk, Panthenol, Anthemis Nobilis Flower Extract, Lavandula Angustifolia (Lavender) Flower Extract, Mentha Piperita (Peppermint) Leaf Extract, Salvia Sclarea (Clary) Extract, Symphytum Officinale Leaf Extract, Disodium Laureth Sulfosuccinate, Phenoxyethanol, Caprylyl Glycol, Glycol Distearate, Laureth-4, Tetrasodium EDTA, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Sorbeth-230 Tetraoleate, Citric Acid, Hexylene Glycol, Decyl Glucoside, Sorbitan Laurate, Fragrance (Parfum), Benzyl Benzoate, Butylphenyl Methylpropional, Hexyl Cinnamal, Red 33 (CI 17200), Orange 4 (Cl 15510).