Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strenhth, softness and shine.

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Rich lather gently cleanses hair

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).