Lumishine Feisty Color. Fierce Fade Protection. - 14 New Powerhouse Reds - Lumishine Repair+ Permanent Creme Color and Repair+ Demi-Permanent Liquid Color.
Discover LumiShine''s PowerHouse collection of super-reds that stay true to tone, resisting the fading effects of everyday aggressors. With a stunning range of fierce tones - from riot red to modern rose to the richest red plum, and everything in between - these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.
How To Use
Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35 minutes or up to 45 minutes for gray coverage.
For hair repair...
Pre-color service: Prior to color application, complete steps 1, 2, and 3 of the K-PAK Professional Hair Repair System. Can also be used with the Joico Defy Damage ProSeries. Refer to the LumiShine Salon Technical Manual for more information.
Red Red, Red Red Violet, and Red Red Copper series do not have natural bases; they are not balanced for gray coverage unless a vivid result is desired. Add Natural (.0), Natural Warm Beige (.07), Natural Warm (.077), and Natural Ash (.01) at the same level in the same percentage of gray present.
Rinse hair thoroughly. Acidify with K-PAK Professional Cuticle Sealer. Apply K-PAK Color Therapy Shampoo to scalp, massaging well through hair lengths, and rinse thoroughly. Squeeze excess moisture from hair and apply K-PAK Color Therapy Conditioner, massaging throughout hair lengths. Leave in for five minutes, rinse thoroughly. Towel-dry hair, styling as usual with your favorite Joico products.
Features and Benefits
Gorgeous investment reds stay ahead of the game to provide protection a against fade, while delivering the kind of shine, strength, and longevity that these feisty colors demand.
• Protects haircolor from UV exposure and premature fading caused by everyday aggressors
• Incredible color longevity—long-lasting reds—up to 40 shampoos*
• Delivers up to 2X the shine**
• Reduced breakage*** and 100% replenished and restrengthened hair****
• Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos*****
• Low-ammonia formula delivers healthy-looking, reliable results
• Optimal viscosity for bowl + brush or bottle application
* Color fades on tone; color is still there after 40 washes
** vs. untreated damaged hair
*** Combing breakage on damaged hair with K-PAK® Color TherapyTM Shampoo and Conditioner vs. non-conditioning shampoo **** vs. haircolor without ArgiPlex
***** When followed with K-PAK Color Therapy Shampoo and Conditioner
"Best color for red hair, it stays on so long with little fade. I will never use anything else."
- Maria, May 14, 2019
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