Lumishine Permanent Powerhouse Reds-Joico


Lumishine Permanent Powerhouse Reds
Lumishine Permanent Powerhouse Reds
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  • Product Details
  • Lumishine Feisty Color. Fierce Fade Protection. - 14 New Powerhouse Reds - Lumishine Repair+ Permanent Creme Color and Repair+ Demi-Permanent Liquid Color.
    Discover LumiShine''s PowerHouse collection of super-reds that stay true to tone, resisting the fading effects of everyday aggressors. With a stunning range of fierce tones - from riot red to modern rose to the richest red plum, and everything in between - these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.
  • How To Use
  • Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35 minutes or up to 45 minutes for gray coverage.
    For hair repair...
    Pre-color service: Prior to color application, complete steps 1, 2, and 3 of the K-PAK Professional Hair Repair System. Can also be used with the Joico Defy Damage ProSeries. Refer to the LumiShine Salon Technical Manual for more information.

    Gray Coverage:
    Red Red, Red Red Violet, and Red Red Copper series do not have natural bases; they are not balanced for gray coverage unless a vivid result is desired. Add Natural (.0), Natural Warm Beige (.07), Natural Warm (.077), and Natural Ash (.01) at the same level in the same percentage of gray present.

    Post-color service: Rinse hair thoroughly. Acidify with K-PAK Professional Cuticle Sealer. Apply K-PAK Color Therapy Shampoo to scalp, massaging well through hair lengths, and rinse thoroughly. Squeeze excess moisture from hair and apply K-PAK Color Therapy Conditioner, massaging throughout hair lengths. Leave in for five minutes, rinse thoroughly. Towel-dry hair, styling as usual with your favorite Joico products.
  • Features and Benefits
  • Gorgeous investment reds stay ahead of the game to provide protection a against fade, while delivering the kind of shine, strength, and longevity that these feisty colors demand.
    • Protects haircolor from UV exposure and premature fading caused by everyday aggressors
    • Incredible color longevity—long-lasting reds—up to 40 shampoos*
    • Delivers up to 2X the shine**
    • Reduced breakage*** and 100% replenished and restrengthened hair****
    • Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos*****
    • Low-ammonia formula delivers healthy-looking, reliable results
    • Optimal viscosity for bowl + brush or bottle application

    * Color fades on tone; color is still there after 40 washes
    ** vs. untreated damaged hair
    *** Combing breakage on damaged hair with K-PAK® Color TherapyTM Shampoo and Conditioner vs. non-conditioning shampoo **** vs. haircolor without ArgiPlex
    ***** When followed with K-PAK Color Therapy Shampoo and Conditioner


Joico lumishime
"Best color for red hair, it stays on so long with little fade. I will never use anything else."
- Maria, May 14, 2019