Ready to take blonde hair to all new heights? Our ultra-high-lift Blonde Life Powder Lightener safely kicks you up 9+ levels in record time, leaving fair hair nourished, healthy, and gorgeous!

Blonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. Packed with hair-healing technology, it’s proven to keep blondes bright and on-tone for up to 8 weeks. 

The Blonde Life system builds bonds for brilliant blondes – offering lightening and brightening for those who want to be lifted to new heights without sacrificing hair’s shine or condition. With the strengthening power of Arginine and a nutrient-rich blend of exotic Tamanu and Monoi oils, Blonde Life helps banish brassiness, off-tones, fading, and the damage that blondes face every day.

THE SAME HIGH-LIFT FORMULA BLONDES KNOW AND LOVE – NOW SUSTAINABLY PACKAGED IN 100% RECYCLED FIBER PAPERBOARD. If blonde is great, BLONDER is better. Especially when you’re lightening up strands with a high-lift formula that kicks you up to 9+ levels in record time*. With our powerful formula, you’ll build bonds for strong blondes, minimize damaging** applications, and bypass the hassle of additives – all while leaving hair visibly healthy. Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.

*vs. other Joico lighteners.
**Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

1. Off-Scalp Application: Mix to desired consistency (1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Veroxide® or LumiShine® Crème Developer.
2. On-Scalp Application: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) or 20 (6%) Volume Veroxide or LumiShine Crème Developer. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
3. Processing: Process up to 60 minutes or until desired lift is achieved without heat.
4. Post-Color Service: Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.
5. Defy Damage Service: For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.

• Up to 9+ levels of fast-acting lift!
• Builds bonds for strong blondes.
• Proven to keep blondes bright and on-tone for up to 8 weeks.
• The fastest way to brighten & lighten hair!
• Healthy-looking results without additives.
• Blondes that look healthier & feel nourished.
• Strengthens hair, reducing breakage by over 54%* in just one treatment.
• The days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift & brilliant shine—in 60 minutes or less! (What’s not to love?)
• A powerhouse formula, including Tamanu Oil and Monoi Oil.

Ideal When:

• You want to lift hair to new heights without sacrificing its shine or condition.
• Your client wants to find out if blondes really do have more fun.
• You want to create a healthy-looking blonde that feels nourished.
• You want to go blonde and build bonds, all in one lightening service.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Silicate, Ethylhexyl Pelargonate, Aluminum Distearate, Sodium Stearate, Hydroxyethylcellulose, Hydrated Silica, Aqua (Water, Eau), Tetrasodium EDTA, Silica, Arginine, Sorbitol, Hydrolyzed Keratin, Sodium Sulfate, Sodium Benzoate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, CI 77007 (Ultramarines).