Color Endure Violet Shampoo that cleanses and maintains the hue of cool blonde, highlighted, bleached or gray hair.
Neutralizes unwanted yellow or brassy tones with a high level of violet dye. This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.
How To Use
Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
Features and Benefits
This colour depositing cleanser works effectively to help maintain and brighten cool blonde and grey hair tones. Joico’s exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants and UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow.