Joico Color Endure Sulfate Free Shampoo ensures that hair colour lasts for longer, whilst the hair is silky soft, manageable and stronger too with daily impurities effectively cleansed from the hair.
How To Use
Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with Color Endure Sulfate-Free Shampoo.
Features and Benefits
Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change.
Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services.
This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine.
"1st wash: excellent, sold....
2nd wash: meh... I like Redken Color Extend Magnetics better.
Hair: overprocessed, dry, damaged, bleached, colored
Great for every other wash. Good value. Would recommend highly for damaged hair. Non-bleached, healthy/relatively healthy hair may not like this."