Virtue® ColorKick® is the first-ever hair filler made from 100% pure, human keratin. Mixed right in the color bowl, it repaves the cuticle of the hair and refills the keratin that’s eroded through the coloring process. Now you can lift higher, minimize breakage, and experience more vibrant color and shine, plus better gray coverage, and hair that’s actually healthier after coloring than it was before.
No measuring. No dilution. Just pour and mix.
COLOR HAIR HEALTHY! Turn a historically damaging coloring process into a hair-transforming, in-color healthy treatment. Virtue's Alpha Keratin in its reactive form is a whole, unbroken molecule, extracted directly from human hair. Unlike commercial keratins that are harvested from animal by products and broken apart, our keratin molecule’s structure, strength and reactivity stay intact all the way to your hair. No toxins, no chemicals, and no preservatives—just the purest, most powerful keratin possible.
No measuring. No dilution. Just pour and mix.
COLOR HAIR HEALTHY! Turn a historically damaging coloring process into a hair-transforming, in-color healthy treatment. Virtue's Alpha Keratin in its reactive form is a whole, unbroken molecule, extracted directly from human hair. Unlike commercial keratins that are harvested from animal by products and broken apart, our keratin molecule’s structure, strength and reactivity stay intact all the way to your hair. No toxins, no chemicals, and no preservatives—just the purest, most powerful keratin possible.