Virtue® Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair’s texture. It conditions and smooths hair, wet or dry, eliminating frizz, protecting from heat, and locking out humidity to keep it sleek all day.
Virtue’s patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board. And with heat protection up to 450 degrees, Un-Frizz Cream helps hair stand up to styling tools maintaining its integrity, shape, and overall health.
KEY CLAIMS:
Virtue’s patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type—straight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board. And with heat protection up to 450 degrees, Un-Frizz Cream helps hair stand up to styling tools maintaining its integrity, shape, and overall health.
KEY CLAIMS:
- 93% of women said their hair was smoother and healthier.*
- 91% said their hair felt more moisturized.*
- 85% said their curls stayed intact and frizz free.*