Virtue® Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.
Infused with Virtue’s exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky- soft hair that’s immediately reinvigorated with health and nourishment.
KEY CLAIMS (BASED ON TWO SEPARATE, INDEPENDENT STUDIES):
**Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.
Infused with Virtue’s exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky- soft hair that’s immediately reinvigorated with health and nourishment.
KEY CLAIMS (BASED ON TWO SEPARATE, INDEPENDENT STUDIES):
- 97% of women felt their hair was softer after just one use.*
- 95% of women felt their hair was more moisturized after just one use.*
- 95% felt their hair was smoother and silkier after 4 uses.*
- 96% of women said their hair felt healthier after only 7 uses**
- After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.**
**Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.