Guy Tang #mydentity’s NEW Super Power Shades are 4 extremely pigmented direct dyes that provide intense depth and shocking vibrancy. Guy formulated these shades with super power strength for minimal fade up to 30 shampoos!
How To Use
Wear suitable gloves to prevent staining. Do not mix with developer- NO DEVELOPER REQUIRED.
Apply #mydentity @Guy_Tang Direct Dye neatly to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
Features and Benefits
• 4 extremely pigmented direct dyes
• Super power strength for minimal fade up to 30 shampoos
• Provides intense depth
• Features shocking vibrancy
Shades: Crimson Spell, Purple Raven, Magenta Magic, Blue Mystique
"It has heat protection built in and the colors are so pretty!"
- Maliek, May 14, 2018
Direct dye mess
"Having vivid color myself I usually try a direct dye on my own hair before my clients. I have never had a color bleed so bad. The color is pretty but not worth the color bleed. I used the red and although I am used to my shower and pillows being stained this color was much worse. When I did wash my hair it faded too fast. I know how to take care of vivid hair and this didn't last. Sad because I do like and often use some of the other mydentity colors."
- Butterflybetty, Oct 28, 2018
My second time
"I used this dye on hair that had semipermanent overtone hair dye on it already, but otherwise virgin hair. It didnt take to my dark blonde and already fading roots like i had thought, and it was used properly. Other than that it brightened the dyed hair good I dont know if it didnt take because it wasnt prelightened hair, but... Im not sure if I will try this again."
- Ash, Sep 5, 2019
"My hair is prelightened and there is a level 5 demipermanent on my roots with blonde on my ends. I recently colored my hair red using a semipermanent color and it turned out vibrant and gorgeous I used a different brand. When I saw the swatches of these and watched video reviews on the product I figured I would give it a go. Before I applied the color, I used a same day color remover just to get rid of some of the faded out red so I had a better canvas to work on. I grabbed the purple raven and magenta magic colors, mixing equal parts and applying that to my roots. Then I applied magenta magic with a ribbon of purple raven on my ends. It looked vibrant while it was processing but as soon as I rinsed it, it was insanely dark to the point where it looks black unless Im in the sunlight. I am so disappointed that I ruined my red hair for this. Not only did it make my hair dark, but it stained my shower to the point where everything is purple. Im used to colors staining since I normally rinse my fashion colors at home, but the staining is so bad that I have had to bleach everything and it still wont come out. I am highly disappointed in this product."