Guy Tang #mydentity’s NEW Super Power Shades are 4 extremely pigmented direct dyes that provide intense depth and shocking vibrancy. Guy formulated these shades with super power strength for minimal fade up to 30 shampoos!
How To Use
Wear suitable gloves to prevent staining. Do not mix with developer- NO DEVELOPER REQUIRED.
Apply #mydentity @Guy_Tang Direct Dye neatly to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, pre-lighten hair with #mydentity @Guy_Tang Lightener prior to application.
Features and Benefits
• 4 extremely pigmented direct dyes
• Super power strength for minimal fade up to 30 shampoos
• Provides intense depth
• Features shocking vibrancy
Shades: Crimson Spell, Purple Raven, Magenta Magic, Blue Mystique
"It has heat protection built in and the colors are so pretty!"
- Maliek, May 14, 2018
Direct dye mess
"Having vivid color myself I usually try a direct dye on my own hair before my clients. I have never had a color bleed so bad. The color is pretty but not worth the color bleed. I used the red and although I am used to my shower and pillows being stained this color was much worse. When I did wash my hair it faded too fast. I know how to take care of vivid hair and this didn't last. Sad because I do like and often use some of the other mydentity colors."