Permanent Shades-#mydentity


Permanent Shades
Permanent Shades


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  • Product Details
  • The 1st Influencer brand created by the biggest social media superstar in professional hair styling
    #mydentity Permanent Haircolor featuring breakthrough MiruStyle X-HP™delivering x-treme heat protection to radically reduce the damaging effects of thermal styling and advanced VibraRiche™ technology for hair color with 2 times the shine.
  • How To Use
  • In a non-metallic bowl, mix one part #mydentity @Guy_Tang Permanent Color Creme with one part #mydentity @Guy_Tang Developer 10-40V (1:1) and apply color. Process for 30 minutes - up to 40 minutes for gray coverage.
  • Features and Benefits
  • - pre-blended, signature shades enable stylists to easily recreate the most demanding hair color trends of the season.
    - break-through Mirustyle X-HP™ delivers x-treme heat protection up to 450° to radically reduce the damaging effects of thermal styling
    - advanced VibraRiche™ technology enriches the vibrancy and intensity of color - for hair color with 2 times the shine
    - an exclusive Keratin and Argan Seed Oil Blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy
    - the fragrance - specially formulated by Guy Tang's favorite Lavender Fragrance.


Horribly strong smell
"While the results look ok, the smell is overbearing. I work in a 3 station salon and normally color scent doesn't pass the station but this one fills the whole room"
- Sandra, Sep 9, 2017
We love it!
"The salon loves the smell it smells like lavender, the color is amazing and has so much pigment."
- Duet, Oct 11, 2017
My New Muse
"This color line is inspirational, exciting, and intriguing! I love all of the tips and teaching tools through Guy Tang's youtube and Facebook pages! I'm making the switch! The lightener and developers (especially when mixed with Olaplex) don't kill the hair, and the shades are just perfectly beautiful! So far, the Pearl and Titanium express toners and the 8NI are my faves!! Thanks Guy for all you do!"
- mdhairstylist, Dec 9, 2017
My favorite color!
"I absolutely love the creativity you can have with this line! It's so versatile, and the shine is incredible. (Plus it smells like lavender!) The grey coverage is amazing and it has the most vibrant colors. Our salon has completely switched to all mydentity and we and our clients couldn't be happier!"
- Kkoren, Dec 9, 2017
Does Not Last
"I have tried a few different colors in the #MyIdentity line, both on myself and clients, and have poor results with both demi and permanent lines. The colors are beautiful until after the first wash, and it looks like a color that's faded over weeks and weeks, not basically after the application! Super bummed, waste of time and money for myself as well as clients."
- miomega, Dec 17, 2017
Love love love
"used the 10sp on a client she was loving the smell , and we both absolutely loved the results. perfect just the right silver for her look"
- Teeter, Jan 29, 2018
Love it!??
"Smells great like lavander and true to swatch color. The hair is so soft and smooth after processing. Mixes very well and creamy. My new favorite color."
- Angel, Mar 11, 2018
Inconsistent results
"I used the midnight rose on my cousin and turned out great vibrant red, not orangy. But then used 3mv permanent on my natural level five and it lasted one wash and my hair looks like it wasnt colored . Really disappointing it looks like I never colored my hair. I dont understand the red for my cousin was awesome. Mixed results strange"
- Jlynn, Jan 14, 2020
Absolutely Amazing
"Guy Tang My Dentity color line is most amazing and beautiful color line, long lasting, beautiful true colors. 100 Gray coverage and amazing metallic colors. My hero collagen repair is the bomb All of his products smell amazing and they all truly work so well. I love everything for Guy Tang My Dentity products and recommend to everyone, trust me it is the best and you will not regret"
- Tea SavaneliJordan, Mar 21, 2020
"Literally the ONLY line I will EVER use. The lift is incredible, and the shades are literally PERFECTION."
- Sky, May 10, 2020