Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a gentle cleanser that minimizes color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair.

Massage throughout wet hair. Rinse thoroughly.

• Proven to deliver lasting vibrancy and shine for up to 70 days*
• Leaves hair moisturized, smooth and shiny
• Cleanses while protecting color treatments
• Free of added Parabens, SLS/SLES Sulfates and Synthetic Color

*With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair

Water/Aqua/Eau, Sodium Cocoyl Is- ethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Pro- panediol, Sodium Lauryl Sulfoacetate, Sodium Lau- royl Sarcosinate, Glycol Distearate, Cocamidopropyl- amine Oxide, Decyl Glucoside, Quaternium-95, Ac- rylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract , Alaria Esculenta Ex- tract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Pan- thenol, Phospholipids, Superoxide Dismutase, Sac- charomyces/Magnesium Ferment, Saccharomyces/ Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltri- monium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysil- icone-15, Undeceth-11, Undeceth-5, Polyquater- nium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pen- taerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinna- mate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum).