Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.
How To Use
Work a small amount evenly through damp or dry hair and style as desired.
What Does this Do
Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, a holding agent that encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker.
"My male clients love American Crew Forming Cream- It gives them great style and versatility from sleeker looks to added texture depending on the tool its applied with ( fine tooth comb or just hands) It has just enough hold without being too sticky."
- Melody, Jan 4, 2018
Easy to style with.
"The Forming Cream is one of the easiest products I have used to style my hair with. It held all day, smelled great. The only complaint is that it can make my hair feel somewhat greasy if I accidentally use too much. A little bit seems to go a long way with the Forming Cream."
- Mark, Jan 4, 2018
good hold...no shine
"i really like this product. My hair is 2-3" long, and I hate when it looks shiny and crunchy. This product held my style, but made it look effortless. Will be using this daily."