This Strengthening Shampoo cleanses and helps provide strength and flexibility to damaged hair. Breakage is reduced up to 80%*. Condition of hair is optimized for better styling. This product is free of SLS and SLES Sulfates**.
*Tested in an indpendent study. Results after 1 use when used as a 3 step system of Shampoo, Conditioner, and Core Flex.
**SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate) are sulfates commonly known to be harsh and potentially damaging to the vibrancy and longevity of hair color.
How To Use
Lather, rinse & repeat if necessary. Use in combination with Strengthening Conditioner & Core Flex Anti-Breakage Leave-In Reconstructor. Avoid contact with eyes.
Features and Benefits
Helps restructure hair from within and provides extra moisture.
•Free of SLS and SLES Sulfates*
*SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate) are sulfates commonly known to be harsh and potentially damaging to the vibrancy and longevity of hair color
"This product is the best of the sexy hair line. Smells amazing and I have seen great results with damaged hair ends."
- CHlady, May 29, 2017
I love this line!
"This line is amazing! It makes your hair feel silky, use this with their new strengthening masque and your hair will feel and look great!"
- Abby, Jul 30, 2018
Best Shampoo of ALL time!
"I highly recommend this line! It has done WONDERS for my hair. Not only has it brought my hair back too health after endless years of coloring it. It also NORMALIZED my hair. My hair used to be super dry at the ends and super oily at the scalp and if I didn't wash it everday I'd also have psoriasis flare ups on my scalp and ever since I've used this I have had no issues I'm so inlove and it's SOOO worth it!"