ESSENSITY Ammonia-free Permanent Color Créme provides natural reflecting and intense colors, with up to 100% white hair coverage. Now you can empower those clients looking to integrate their free-from lifestyle into their hair and beauty rituals with ZERO compromises on the color result – all ESSENSITY color is free from ammonia, as well as:

• Silicones
• Synthetic mineral oil
• Parabens
• Chemical odors
• Fragrance

Virgin Hair Application:

1. First apply to mid-lengths and ends (10 - 15 minutes).
2. Then apply to the roots.
3. Total processing time: 30 - 45 minutes.
4. When processing time is completed, add a small amount of warm water, gently emulsify and then rinse off the color thoroughly with warm water until the water runs clear.
5. Shampoo using BC Color Freeze Shampoo.
6. Then apply BC Color Freeze Conditioner to help protect color from fading and leave hair shiny and healthy looking.

Re-Growth Application:

1. First apply to the re-growth area (20 minutes).
2. Then if necessary apply a fresh mixture to the mid-lengths and ends (Lightening shades (10-series): apply onto the re-growth area only.)
3. Total processing time: 30 - 45 minutes.
4. When processing time is completed, add a small amount of warm water, gently emulsify and then rinse off the color thoroughly with warm water until the water runs clear.
5. Shampoo using BC Color Freeze Shampoo.
6. Then apply BC Color Freeze Conditioner to help protect color from fading and leave hair shiny and healthy looking.

• Re-designed color pigments for precise tone direction and enhanced color intensity with true-to-tuft & true-to-natural results.
• Increased content of plant-based oils enhances the effective concentration of color pigments and active ingredients.
• Concentrated pigments and active ingredients penetrate the cortex more effectively for advanced performance.
• Plant-based oils seal in the color.
• The result: long-lasting color, natural intensity and pure softness.

Ammonia-free formula with Phytolipid Technology