Erase with Ease. Pastels or brights? Unicorn or Pinwheel Techniques? Which hot new hair coloring trend will your clients jump on next? Thanks to Joico's Color Intensity Eraser color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, our brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready for it's next color transformation.
How To Use
1. Mix with 20 Volume (6%) Veroxide or LumiShine Developer
2. Using a non-metallic bowl, mix one full Color Intensity Eraser packet with 3oz of 20 Volume Veroxide or LumiShine Developer
3. Using a color brush, apply ONLY to hair that has been pre-lightened and treated with direct dyes or semi-permanent hair color
4. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired results is achieved
5. Rinse Color Intensity Eraser from the hair with Color Safe Shampoo, then follow with Color Safe Conditioner.
Answers to FAQS:
• Recommended to completely remove Color Intensity shades from pre-lightened hair. When removing red color, it may not erase all residual color but will remove enough red so that a new shade may be applied.
• Is highly effective for the removal of direct dyes in semi-permanent hair colors for another brands.
• Not recommended for the removal of demi-permanent or permanent hair color
• Can be used in isolated areas: apply it in a foil or freehand to remove direct dyes in a specific area
• To erase vibrant shades from pre-lightened hair; use 20 Volume Developer
• To erase pastel or highly faded Intensity shades, use 10 Volume Developer or warm water
• The lower volume of developer that is used, the more gentle the direct dye removal.
Features and Benefits
- Easy one-step direct dye removal in 30 minutes or less
- Drip-free formula, easy to apply
- Contains proteins that help condition and protect hair during lifting
- Amino acids to help boost lifting power and guard against breakage
- Hair identical proteins to help protect hair's integrity
- Removes direct dyes/semi-permanent color in 1 step
- Creamy, drip-free formula
- Cuticle-nourishing K-PAK® proteins help condition hair during lifting, for healthier results
- Endless creative uses
How about a chemical cut!
"After completely following the directions, this product burned my hair off! Awful...awful product don't recommend unless you like a chemical cut! Wish that I could give it no stars!"
- Burhet, Mar 3, 2018
Easy to change hair color with this
"Works quickly. Hair may be dry afterward. Hair will need a deep conditioning."