We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up.
For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without
sacrificing hair’s shine or condition.
How To Use
Off-Scalp: Mix to desired consistency
(1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Veroxide® or LumiShine® Crème Developer.
On-Scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) or 20 (6%) Volume Veroxide or LumiShine Crème Developer. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
Processing: Process up to 60 minutes without heat; rinse, then shampoo with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.
Features and Benefits
Joico Blonde Life Lightening Powderis perfect for highlights, on-scalp lightening, for extreme lifting and quick lift.
- Up to 9+ levels of fast-acting lift
- The quickest* way to brighten and lighten hair!
- Blondes that look healthier and feel nourished
- Strengthens hair, reducing breakage by over 54%**
* vs. other Joico lighteners.
** Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Infused with nutrient-rich Tamanu and Monoi oils for beautiful, healthy-looking blondes from any starting level
"Pulls very cool"
- TiffyG, Jun 18, 2017
"We've been an Aveda concept salon since 1999 & actually love the Blonde Life powder lightener, shampoo & conditioners over Aveda's Enlightener & Blue Malva products (which are not even available for backbar use anymore)."
- UTurnLife, Sep 19, 2017
"Great lightner. Pulls cool and very even. Does not expland in the foil. You can see the color of lift through the product. Inexpensive which is a plus. Only down side is it has a terrible smell but most lightners don't smell very good."
- J Mae, Mar 24, 2018
"Im so obsessed with this lightener. Ive been using it for over a year and cant say Ill ever switch or search for something better. I love the consistency, the brightness it gives my blondes, and its just THE BEST."
- Sarah, May 30, 2019
"Since I switched to Joico Blond Life my business has more than doubled. I was faithful to Silly Beauty for far too long They dont carry Joico anything. Of course itsa little pricier, but fair. It pays for itself. My confidence has improved as well. I rarely get hot spots or inconsistencies. I spend less time and make more money."
- Hairfreek, Sep 5, 2019
Best lightener ever
"This is by far the best lightener ever. Its lifts through anything even box color. Works great in Asian and Latina hair. Definitely gets 9 levels of lift."
- Marissa, Sep 9, 2019
"Like your products"
- Lila, Apr 11, 2020
My fav forever
"When I went to school. a good many years ago, we were taught that all lighters are the same. Maybe back then and maybe even most now but this is my very favorite."
- Angie, Apr 29, 2020
"The bleach is great for on the scalp service.."
- Evy, May 20, 2020
Welcome Cosmetologists, Barbers, Massage Therapists, and Students of Beauty!