We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up.
For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who want to be lifted to new heights without
sacrificing hair’s shine or condition.
How To Use
Off-Scalp: Mix to desired consistency
(1:1 or 1:2) 1 scoop of Blonde Life Lightening Powder with 1 or 2 oz of 10 (3%), 20 (6%), 30 (9%) or 40 (12%) Volume Veroxide® or LumiShine® Crème Developer.
On-Scalp: Mix (1:2) 1 scoop of Blonde Life Lightening Powder with 2 oz of 10 (3%) or 20 (6%) Volume Veroxide or LumiShine Crème Developer. DO NOT USE 30 (9%) or 40 (12%) Volume for on ON-SCALP mixtures.
Processing: Process up to 60 minutes without heat; rinse, then shampoo with Blonde Life Brightening Shampoo and follow with Blonde Life Brightening Masque.
Features and Benefits
Joico Blonde Life Lightening Powderis perfect for highlights, on-scalp lightening, for extreme lifting and quick lift.
- Up to 9+ levels of fast-acting lift
- The quickest* way to brighten and lighten hair!
- Blondes that look healthier and feel nourished
- Strengthens hair, reducing breakage by over 54%**
* vs. other Joico lighteners.
** Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Infused with nutrient-rich Tamanu and Monoi oils for beautiful, healthy-looking blondes from any starting level
"Pulls very cool"
- TiffyG, Jun 18, 2017
"We've been an Aveda concept salon since 1999 & actually love the Blonde Life powder lightener, shampoo & conditioners over Aveda's Enlightener & Blue Malva products (which are not even available for backbar use anymore)."
- UTurnLife, Sep 19, 2017
"Great lightner. Pulls cool and very even. Does not expland in the foil. You can see the color of lift through the product. Inexpensive which is a plus. Only down side is it has a terrible smell but most lightners don't smell very good."
- J Mae, Mar 24, 2018
Worst Lightner Ive ever used
"Yesterday I had a client and wanted to use this for her highlights.. worst mistake ever. Her foils expanded and bled like crazy and I know its not the user issue because the other section of her hair that I used my trusty Blondor on had no bleeding and turned out perfect. Would never recommend this lightner anyone. I had to do a root smudge to cover up the spots that bled. Ill stick with the best of the best Wella Blondor"
- Lindsey, May 18, 2019
"Im so obsessed with this lightener. Ive been using it for over a year and cant say Ill ever switch or search for something better. I love the consistency, the brightness it gives my blondes, and its just THE BEST."