Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool!
Staying true to hue is now easier than ever JOICO's® glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones.
How To Use
Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.
Features and Benefits
- Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair
- Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos
- Multi-Specturm Defense Complex™ helps protect color against fading
- Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use
- Boosts shine and reduces frizz
"L love this product .It keeps your hair color
beautiful. Five star all the way"
- lady vet, Sep 18, 2015
Keeps Brass At Bay
"When you want to keep brassy hair at bay. Joico Color Balance Purple Shampoo and Conditioner are the way to do it. It keeps ashy blondes ashy."
- Trish, Apr 2, 2017
Great in-salon or take home color balance shampoo
"Joico has created the perfect Color Balance Shampoo to help eliminate those unwanted yellow and brassy undertones. Great for in-salon use and for take home. This purple shampoo keeps clients' color vibrant in between appointments. Use according to directions for best results, and pair with the Joico Color Balance Purple Conditioner."
- Maison, Apr 12, 2018
"Great for blonde hair, takes the brassiness out!"
- Shonda, Apr 12, 2018
Must have for Blonde hair!
"I am a huge fan of Joico’s purple shampoo formulation! It’s got the perfect balance of pigment and moisture. There are some purple shampoos with stronger toning ability, but I find they lack in gently cleansing the hair. I recommend this shampoo to all of my blonde clients and use it at home on myself as well!"
- Geah, Apr 12, 2018
"This is a fabulous product. I keeps blonde hair bright and beautiful between colors without drying the hair."