USA-266110
Elumen, by Goldwell, is the first permanent, high-performance, oxidant-free hair color. Elumen works exclusively with pure direct dyes, which are penetrated deep into the hair and anchored by a kind of magnetic attraction. The positively charged hair draws the negatively charged Elumen dye into the hair. This is why Elumen is longer-lasting than most conventional hair colors yet causes no damage to the hair. It works with no peroxide or ammonia, so there is no need for mixing.
*results depend on base hair color.
STEP 1:
Brush Hair to detangle. Hair should be Dry or Towel-Dry. Use Elumen® Prepare after highlighting/highlighting service or as a precolor treatment for damaged hair.
STEP 2:
Prepare single or multiple-shade formula in color bowl, Elumen® Shade bottle, or Elumen® mixing bottle. Attach nozzle or comb attachment as needed. Apply color to hair.
STEP 3:
Process with heat for 20 minutes or without heat for 30 minutes.
STEP 4:
After processing is complete, rinse with water and then shampoo two times with Elumen® Wash. Towel dry thoroughly.
STEP 5:
Evenly saturate the hair with Elumen® Lock, comb through and process for five minutes. Wash thoroughly and condition with Elumen® Care or Elumen® Treat.
-Brilliant shine
-Vibrant shades
-Long lasting durability
-No damage
-Breakthrough patented technology, developed exclusively for professional stylists worldwide
-The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing
-No damage -a color as gentle as the best semi/demi hair color available
-Outstanding vibrancy, shine and durability
-105 effects without mixing -quick and easy to apply with 21 shades clear
Please refer to manufacturer's packaged instructions.
