Viral Purple Colorwash-Celeb Luxury


Viral Purple Colorwash
Viral Purple Colorwash
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Celeb Luxury


SKU: 259137
UPC: 814513023698
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  • Product Details
  • New Colorwash� with patent-pending, advanced Colorposit� Technology. Now real, power color + Hi-Lather Cleanse + Hi-Condition results. Maintain bold hair color with one simple wash. To achieve purity of bold color, hair must be pre-lightened to palest blonde or white.
  • How To Use
  • � Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather
    � For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
    � Rinse thoroughly with warm water, especially in nape area of neck
    � For best results, follow with viral� blonditioner� and viral� smoothing styler

    Use the complete VIRAL� system as a regimen. Restores hair to a healthy, natural feel
  • Features and Benefits
  • What It Does
    - Instantly adds bold, power color while cleansing, maintains, corrects, boosts color brilliance
    - Continuous use after fresh color, adds color and stops visible washout and fade between color services
    - Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage color vibrancy.
    - To increase color intensity, use colorwash 2-3 times in a row. Do not alternate.
    - Hydrating, smooth condition + hi-gloss shine
    - Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free
    - Extra-gentle for color treated hair
    - No animal testing, 100% vegan
    - Complete viral® system restores hair to healthy, natural feel

    Maintain Multi-Color Effects
    - Melt: Brighten and blend a multi-color effect by using colorwash of your choice on the entire head
    - Pieces: Isolate different color pieces and use colorwash appropriate on each one
  • Ingredients
  • Aqua/Water, Lauramidopropyl Betaine, Sodium Cocoamphoacetate, Polyacrylate-1 Crosspolymer, Sodium Chloride, Capryloyl/Caproyl Methyl Glucamide, Citric Acid, Fragrance, Limonene, Silicone Quaternium-20, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Glycerin, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Potassium Sorbate, Hexylene Glycol, Synthetic Fluorphlogopite, Titanium Dioxide (CI 77891), Hydrolyzed Pea Protein, Phytantriol, Tin Oxide, Panthenol, Tris(Tetramethylhydroxypiperidinol) Citrate, Citral, Octadecyl Di-t-butyl-4-hydroxyhydrocinnamate, Linalool, Citronellol, Basic Red 51, Basic Brown 17 (CI 12251), Basic Yellow 87, Basic Orange 31, Basic Red 76, HC Blue No. 16, Basic Violet 2


"This product is great! Just a touch of color, shine, and POP! With one wash, I feel renewed and like i have a whole new hair style! I love the fact that it doesn't bond with virgin hair (fresh growth) as it gave me an amazing reverse ombre'....magical :)"
- Krissy, Aug 2, 2016
For Pre-Lightened Hair
"Maintains longevity of color. Viral acts like a toner that deposits color on to hair. I can't say enough good things about this product.. I'm excited about the way my hair feels. It's soft, shiny and easy to comb through while shampooing."
- Mimi, Aug 30, 2016
Amazing shampoo
"I bought the sky blue and teal shampoos for my daughter. She has bleached hair and her color tends to fade fast, especially with the lighter, more pastel colors...... this shampoo made her hair look like it was just colored. I did have to use quite an ample amount to get an intense color effect but I am very pleased with the results."
- Kelli Jean, Sep 18, 2016
My absolute favorite for clients with bright hair and balayage.
"Tones/refreshes color instantly. Consistency of shampoo is perfect (you get your moneys worth) and the shine and smell is a plus too. Great to touch up colors that fade quickly. I only wish they made more shades."
- amberland, Dec 30, 2016
didn't work
"so I bought the silver and after shampooing several times it didn't make it silver. it cooled it a little but that's it. Very blonde hair... disappointed. Especially because it's so expensive. I feel guilty selling my client a lie."
- melita, Feb 26, 2017
Easy to use.
"A great color option. Boosts brilliance."
- Dot, Apr 30, 2017
Easy to use.
"Nice color and easy to use. Boost brilliance. I will love to keep this on hand."
- Dot, Apr 30, 2017
Unevenly grabs to the hair & makes hair feel very dry after.
"This product distributes pigment unevenly to the hair even when you apply more than enough shampoo, it makes the hair feel very dry and almost like it has a residue on it... even after multiple clarifying shampoos and conditioning treatments. Wouldn't recommend, would recommend just using a toner or another brand color depositing shampoo."
- Mel, Jul 17, 2017
If you want your hair to look like bread mold use this.
"This product destroyed the texture and integrity of my client's hair. He had beautiful and healthy pre-lightened curls at a level 10. after one use of this his hair has no cuticle, the texture of cotton candy and the color of mold. If it were bread I would throw it out. I know it was NOT customer error because it was applied in salon. I have never been more mortified by a product. Correcting this is going to cost me."
- HARPER, Jul 21, 2017
Good shampoo, a little drying.
"I thought this product worked really well, I had red hair and used the red one, it worked well and helped maintain my red but found this shampoo to be very drying, I had to use either a really hydrating conditioner or a hair mask after I used it, it is a little more expensive but will last quite a while."
- Julie, Oct 28, 2018
Been using this for over a year.
"I have purple hair. And this purple depositing shampoo really helps to maintain vibrant color. It does dry the hair a bit but i love that using this 2x a week only have to refresh my color every 23 months. I use a leave in treatment to kind of counteract the drying from the shampoo. But i get compliments on the shine and color very often. Worth it."
- Meli, Nov 27, 2019
Hot pink is perfect
"Ive been coloring my hair with matrix sored red violet for the last 14 years or so which they recently discontinued leaving me to use sally color. Im a natural level 3 or 4 with a few grays. Ive used all the pigmented shampoos for reds since I could remember which have maybe helped but always gave me a copper tone or a red orange tone which I couldnt stand. There was never a pigmented shampoo that I could match my red violet color to. When I saw the viral line I was excited and spent the money hoping it would be worth it. I was instantly hooked Before I even dried my hair I knew I made the right choice. I use it every time I shampoo which is normally about twice a week and it seems as though every time I wash it theres someone new asking if I colored my hair or just telling me they love my color. I never allowed my roots to go past half inch but here I am with 3.5 inches of regrowth and my colors hair is STILL gorgeous If I didnt have the gray hair growing out Id probably leave the roots a little while longer and keep using the hot pink. I hope they make the hot pink in the liter size since its the only shampoo I use and its not cheap Ive also bought the hot pink conditioner which I use every other time. Thank you for making the product I"
- Redviolet, Jan 20, 2020