Viral Denim Colorwash-Celeb Luxury


Viral Denim Colorwash
Viral Denim Colorwash
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Celeb Luxury


SKU: 259095
UPC: 814513022578

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  • Product Details
  • Introducing NEW Celeb Luxury Colorwash® with Colorposit™ technology. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These 10 fun Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. 7 extreme colors + 3 pastels + 3 clears. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.
  • How To Use
  • • Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather
    • For easiest detangling, run fingers through hair before and after rinsing colorwash from hair
    • Rinse thoroughly with warm water, especially in nape area of neck
    • For best results, follow with viral® blonditioner™ and viral® smoothing styler

    Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel
  • What Does this Do
  • - instantly adds bold color + hi-lather + hi-conditioning to hair while gently cleansing
    - stops visible haircolor washout and fade between salon visits for fresh color always
    - maintains, corrects and boosts color brilliance
    - bold color on pre-lightened hair or jewel-tone on deeper colors
    - to achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair.
  • Ingredients
  • Aqua/Water, Lauramidopropyl Betaine, Sodium Cocoamphoacetate, Polyacrylate-1 Crosspolymer, Sodium Chloride, Capryloyl/Caproyl Methyl Glucamide, Citric Acid, Fragrance, Limonene, Silicone Quaternium-20, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Glycerin, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Potassium Sorbate, Hexylene Glycol, Synthetic Fluorphlogopite, Titanium Dioxide (CI 77891), Hydrolyzed Pea Protein, Phytantriol, Tin Oxide, Panthenol, Tris(Tetramethylhydroxypiperidinol) Citrate, Citral, Octadecyl Di-t-butyl-4-hydroxyhydrocinnamate, Linalool, Citronellol, Basic Red 51, Basic Brown 17 (CI 12251), Basic Yellow 87, Basic Orange 31, Basic Red 76, HC Blue No. 16, Basic Violet 2


"This product is great! Just a touch of color, shine, and POP! With one wash, I feel renewed and like i have a whole new hair style! I love the fact that it doesn't bond with virgin hair (fresh growth) as it gave me an amazing reverse ombre'....magical :)"
- Krissy, Dec 31, 1969
For Pre-Lightened Hair
"Maintains longevity of color. Viral acts like a toner that deposits color on to hair. I can't say enough good things about this product.. I'm excited about the way my hair feels. It's soft, shiny and easy to comb through while shampooing."
- Mimi, Aug 31, 2016
Amazing shampoo
"I bought the sky blue and teal shampoos for my daughter. She has bleached hair and her color tends to fade fast, especially with the lighter, more pastel colors...... this shampoo made her hair look like it was just colored. I did have to use quite an ample amount to get an intense color effect but I am very pleased with the results."
- Kelli Jean, Dec 31, 1969
My absolute favorite for clients with bright hair and balayage.
"Tones/refreshes color instantly. Consistency of shampoo is perfect (you get your moneys worth) and the shine and smell is a plus too. Great to touch up colors that fade quickly. I only wish they made more shades."
- amberland, Dec 31, 1969
didn't work
"so I bought the silver and after shampooing several times it didn't make it silver. it cooled it a little but that's it. Very blonde hair... disappointed. Especially because it's so expensive. I feel guilty selling my client a lie."
- melita, Feb 27, 2017
Easy to use.
"A great color option. Boosts brilliance."
- Dot, Dec 31, 1969
Easy to use.
"Nice color and easy to use. Boost brilliance. I will love to keep this on hand."
- Dot, Dec 31, 1969
Unevenly grabs to the hair & makes hair feel very dry after.
"This product distributes pigment unevenly to the hair even when you apply more than enough shampoo, it makes the hair feel very dry and almost like it has a residue on it... even after multiple clarifying shampoos and conditioning treatments. Wouldn't recommend, would recommend just using a toner or another brand color depositing shampoo."
- Mel, Jul 18, 2017
If you want your hair to look like bread mold use this.
"This product destroyed the texture and integrity of my client's hair. He had beautiful and healthy pre-lightened curls at a level 10. after one use of this his hair has no cuticle, the texture of cotton candy and the color of mold. If it were bread I would throw it out. I know it was NOT customer error because it was applied in salon. I have never been more mortified by a product. Correcting this is going to cost me."
- HARPER, Jul 21, 2017