Unearth the full potential of ARETÉ’s Alchemic Color with ARETÉ’s versatile collection of Transformative Crème Catalysts. Through your selection of developer strength and mixing ratio, a single Alchemic Color Shade can be tailored to perform across a full spectrum of technical color services.

ARETÉ Transformative Hair Oxidizing Crème Catalyst 40 vol / 12% is designed for maximum lift with Alchemic Color and Alchemic Color High Lift shades. It provides the oxidative strength needed for significant movement from the natural level while supporting controlled color development and tonal refinement throughout the lifting process.

40 Volume is ideal for services requiring approximately 3 levels of lift, helping elevate the natural canvas while simultaneously developing and depositing the selected tonal reflects.

For greater lifting power, 40 Volume can be paired with the Alchemic Color High Lift Series to achieve approximately 3–4 levels of lift on natural, previously uncolored hair. This makes it ideal for bleach-free blonding and brunette-to-lighter transformations where maximum lift and tonal control are desired within a permanent color service.

• FOR MAXIMUM LIFT & DEPOSIT (3–4 LEVELS OF LIFT): Select 40 Vol and mix 1:1.5 with any ARETÉ Alchemic Color Shade
• FOR HIGH LIFT COLORS (UP TO 4 LEVELS OF LIFT): Select 30 Vol or 40 Vol and mix 1:2 with any ARETÉ Alchemic Color 11 Series, High Lift Shade

Activate ARETÉ’s Alchemic Color and High Lift Series with ARETÉ’s versatile collection of Transformative Crème Catalysts. All developer catalysts can be intermixed for precise color customization.

FOR MAXIMUM LIFT & DEPOSIT (3–4 LEVELS OF LIFT):

1. Select 40 Vol and mix 1:1.5 with any ARETÉ Alchemic Color Shade | 35 mins

FOR HIGH LIFT COLORS (UP TO 4 LEVELS OF LIFT):

1. Select 30 Vol or 40 Vol and mix 1:2 with any ARETÉ Alchemic Color 11 Series, High Lift Shade | 35-50 mins

• EXCELLENCE IN PERFORMANCE:
• Activates ARETÉ Enlightenment Powder and Alchemic Color's innovative hybrid color technology designed to deliver rich, 100% grey coverage
• Enriched with PHYTOKERATIN - a vegan-derived plant proteins delivers a blend of amino acid-rich conditioning properties that help support the hair’s feel, softness, and cosmetic appearance during the coloring process.
• EXCELLENCE IN WELLNESS FOR PROFESSIONALS & CLIENTS:
• Clean Air Formulation crafted without common hair color irritants for a more elevated salon wellness experience
• Infused with ALOE VERA to help provide a hydrated, comfort-focused sensorial experience for the scalp and hair
• Cruelty-Free, Gluten-Free & Vegan formulation
• EXCELLENCE FOR THE PLANET:
• Certified Conscious by Positive Luxury, as a Brand To Trust
• Consciously made in Italy to the highest standard of craft and care

Full Ingredients:Aqua (Water, Eau), Cetearyl Alcohol, Hydrogen Peroxide, Lauryl Alcohol, Ceteareth-30, Ceteareth-20, Glycerin, Etidronic Acid, Tetrasodium EDTA, Myristyl Alcohol, PEG-40 Hydrogenated Castor Oil, Cetrimonium Chloride, Oxyquinoline Sulfate, Phosphoric Acid, Taurine, Aloe Barbadensis Leaf Juice, Hydrolyzed Vegetable Protein, Citric Acid, Sodium Benzoate, Potassium Sorbate